3 Things Marketers Must Know About Video Production

3 Things Marketers Must Know About Video Production

Regardless if you’ve ordered hundreds of videos or you’re just beginning. Learning and relearning the basics about video production can benefit a lot. At Storisell we produce corporate videos that are ordered from both new and experienced marketers. For us it’s important to be transparent in order to give you the maximum value on your budget. That’s why we have put together a list of three things that we think every marketer should know about video production.


What is a storyboard?

A storyboard is a visual depiction that pre-conceptualizes how your video will look like. Often storyboards come hand-sketched or written. But you’re sometimes going to meet production teams that present their storyboard using graphics style frames. These style frames should show the general direction that your video will have.


What is a revision round?

A revision round consists of post-production correction that are made to your video. A revisions round is the accumulated correction requests that will be applied to a project. The reason why revisions are categorized into “rounds” is in order to help the production team to deploy internal resources in order to deliver the project on deadline. Often one revision round is included per project, and, any additional rounds have either an hourly or fixed revision rate.


What are ownership rights?

The video production company often holds ownership over raw production files in order to protect itself against competitors. That means, they don’t want a competitor to be able to access the raw files they have produced. Therefore, you will find that most producers offer ownership buyout options. These are usually incorporated into your quotation or contact and allow you, the customer, to buy the raw files. These buyout rates vary depending on the project type and size. As a buyer, also check that the proper music licences have been applied and that you don’t risk violating third-party ownership and usage rights.


Storisell was founded with the goal of offering our customers powerful content. We believe that carefully selected content has the ability to transform the way companies attract new customers, investors and employees.

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