Prime Penguin

Client: Prime Penguin
Date: October 31, 2016
Services: Storyboard, Voiceover, Graphic Production, Animation


Storisell is proud to present this portfolio case-study with Prime Penguin – a Swedish third party logistics company.

Storisell is proud to present this portfolio case-study with Prime Penguin – a Swedish third party logistics company. This production focused on communicating innovative ideas to an established market with existing business processes. The service will challenge traditional logistics solutions, therefore needed to feel simple. The result was an easily digestible explainer video with a focus on tech, simple processes, and digital monitoring. Read the full case-study and watch the explainer video.

Prime Penguin offers smart and agile solutions that make complex logistics a breeze. They receive, store, pack, and send their customer goods, and allows customers to follow the entire process on their own digital platform – giving them the insights they need to run a successful site. This explainer video communicates the benefits of Prime Penguins services that otherwise can be time-consuming for website visitors to find. This allows additional services to surface faster and helps customers find what they are looking for. The explainer video educates the viewer about Prime Penguin in only 53 seconds. Something that takes significantly more time for potential customers that only visit the website.

The narration and the royalty-free music used in this explainer video production has an informative purpose, with focus on educating the viewer about the Prime Penguins services. We chose English due to industry terminology and also because English gives Prime Penguin the opportunity to sell to an internationally customer-base. In addition, we have also added sound effects to clarify animations in the explainer video. This also applies to transitions that we want to emphasize for the listener. The narration was ordered from Nevada (USA) in Storisell’s international network of voiceover talents, giving our customers the opportunity to order everything from mandarin, arabic – to – cockney or swahili.

Client: Prime Penguin
Date: October 31, 2016
Services: Storyboard, Voiceover, Graphic Production, Animation


Over 60% of people are visual learners according to established NLP-studies. We process images 60,000 faster than plain text and over 90% of information transmitted to the brain is visual.

At Storisell we explain business ideas with high-volume video campaigns, making the most complex idea easy to understand. Explainer videos are great tools to educate prospective buyers rather than traditional push-strategies. We seek to help customers understand. It’s all about people. 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos clarify the objective and helps your service or product be understood. The average person retains only 10 percent of what they hear, but 50 percent of what they see. That’s why our customers invest in video. And, Storisell.


At Storisell we focus on delivering an efficient pre-production and creative process with emphasis on presenting your company in less than 60 seconds – across all platforms.

An explainer video production is more than just another youtube video. An efficient production is about telling a compelling story that resonates with people, and since over 60% of people are visual learners – explainer video tends to have positive implications on sales and marketing activities. The goal is to craft an explainer video that your entire team can use across your sales process, recruitment, and internal communication platform. A really good explainer video is seldom longer than two minutes. Studies have found that explainer videos shorter than 40 seconds feel salesy, while videos longer than two minutes are boring. The right length seems to be somewhere in the middle to have optimal efficiency. Explainer videos are easily digestible, and easy to integrate on the sales process.

A creative process is unique and requires an effective process in order to save time, money and energy. At Storisell we have created a workshop model that conducts over 90% of preparatory work by mapping and selecting pre-production activities. This workshop model is an agile approach to the creative process. You will – in a fun and creative workshop – experience the creative process. A common problem in the creative process is decision-making, that often can be dragged out and delayed. In order to work proactively we have developed a workshop model that eliminates wasteful activities and focuses on measurable output that helps the creative process blossom. We schedule workshops for 3-4 hours at a time. The normal workshop is booked 9:00-12:00 or 13:00-16:00. We are based in Sweden, but conduct workshops with companies across Scandinavia and Europe (EEA). Book a workshop with your new video partner.


Start your next video campaign online. Your project will be reviewed by an Account Project Manager at Storisell who return with a proposal within 1-2 business days.